Today, National S’mores Day, Girl Scouts of the USA announced that its popular Girl Scout S’mores™ will return as part of the 2018 Girl Scout Cookie season lineup. With its debut last season, the Girl Scout S’mores became the most popular flavor to launch in the 100 years of Girl Scouts selling cookies.
Girl Scouts of Western Ohio (GSWO) will continue to offer one of the two varieties of Girl Scout S’mores, which joins classics like Thin Mints®, Samoas®, and Trefoils®. This means consumers throughout western Ohio will again be able to get their hands on the delicious cookies, while powering unique and amazing experiences for girls with each and every cookie purchase.
“We are so excited for the return of Girl Scout S’mores, which our girls and hungry cookie customers alike have loved!” said Ashley Thoreen, product sales team leader for GSWO. “S’mores have strong ties to our organization’s history, and this cookie brings a new and delicious way for consumers to support girls and the experiences that help them develop leadership skills through Girl Scouts.”
GSWO will offer a crunchy graham sandwich cookie with creamy chocolate and marshmallowy filling, which is embossed with designs that honor Girl Scouts’ Outdoor badges. This s’mores-inspired cookie, made with specialty ingredients, was created with emerging consumer trends in mind. It contains no artificial flavors or colors, high-fructose corn syrup, or hydrogenated or partially hydrogenated oils, making it the first cookie of its kind at Girl Scouts. Like other similar consumer products, Girl Scout S’mores may be priced higher than other Girl Scout Cookies, reflecting the cost of production.
The tradition of making and enjoying s’mores in the outdoors was popularized by Girl Scouts as early as the 1920s; it portrays Girl Scouts’ longstanding commitment to all the outdoors has to offer girls. As reported in the Girl Scout Research Institute’s More Than S’mores, there’s a positive correlation between outdoor experiences and girls' understanding of their leadership potential.
And Girl Scouts in western Ohio are able to do incredible things thanks to their cookie earnings, such as planting a community garden and creating care packages for children with cancer at local hospitals. Each and every purchase of Girl Scout Cookies—100 percent of the net revenue of which stays local—is an investment in girls and their leadership capabilities, both now and in the future.
To learn more about Girl Scout S’mores and the Girl Scout Cookie Program®, and to find out when Girl Scouts will be selling cookies near you, visit www.girlscoutcookies.org. For more information about Girl Scouts and how to join or volunteer, visit www.gswo.org/join.