Promotional Tools for Virtual & Digital
Ready to promote the Girl Scout Cookie Program virtually? We've got
plenty of promotional resources ready for you to use. We'll update
this section throughout the 2023 Girl Scout Cookie Program, so check
back regularly!
Online Marketing Guidelines
The Girl Scout Cookie Program is a girl-led program, and a girl
should always lead online marketing and sales efforts under the
supervision of an adult. Girls should never share their last names,
addresses, or personal information when marketing their products
online. For safety and equity amongst girls, personal Digital Cookie
links should never be posted to online resale sites (eBay, Facebook
Marketplace, Craigslist, etc.) or public platforms; however, sharing
troop links or booth promotions is permitted. Neither GSWO nor other
caregivers/volunteers have the authority to reprimand or remove posts
shared on personal social pages.
Social Media Graphics
Download, save, and share!
Check out Little Brownie Bakers' Social Media Toolkit for even more downloadable graphics!
Promotional Tools for In-Person
We want your year to be safe, easy, and fun! Check out the awesome
promotional tools that can be easily downloaded and shared to showcase
your troop's cookie business!
Cookie Donations
By donating cookies, cookie customers can double their giving
efforts by supporting Girl Scouts and donating to others in need
simultaneously. Girls learn about philanthropy and the power of giving
back to their local communities. So, that's a win-win-win. Even better!
Girl Scouts of Western Ohio has two cookie donation programs
available for troops: Council Gift of Caring (the council handles the
physical inventory and delivery of the cookie packages) and Troop Gift
of Caring (the troop manages the inventory and delivery of these donations).
Create a QR Code
QR Codes are a great way to share links to your individual or troop
Digital Cookie Storefront! You can make a QR code directly from your
Digital Cookie account, or if you've never made a QR Code before and
want to make one that's on-brand for Girl Scouts, follow the
directions below!
Building the QR Code
Copy your Digital Cookie link and open your QR Code generator app!
GSWO uses QR Code
Monkey to build our branded QR Codes.
Note that the QR Code preview in QR Code Monkey doesn’t update
automatically every time you change a setting. To preview the changes
you’ve made, select the green Create QR Code button under the preview image.
Enter Content
This is where you’ll paste your Digital
Cookie URL.
Set Colors
For the foreground color, select Single Color
(which should be auto-selected) and Custom Eye Color. The Single Color
should be #00AE58, and both Eye Color boxes should be #000000. The
background color should be #FFFFFF.
Customize Design
Finally, you’ll design the style of the
QR code.
- Body Shape: Select the fourth box from the right on the top
row, which is large circles that touch.
- Eye Frame Shape:
Select the circle outline
- Eye Ball Shape: Select the solid
circle
Exporting the QR Code
Once you’ve selected all of the
settings above, preview the QR Code by clicking the green Create QR
Code button under the preview. If it looks right, select the size you
need from the slider (1000px by 1000px is the default and should be
fine in most instances), then click Download PNG.
Now you can print your QR Code and use it as needed! We recommend
adding a note to any printed pieces that say, "scan this with
your phone's camera to buy Girl Scout Cookies online!" so those
who aren't familiar with QR Codes know what to do.