Thank you for being an advocate for Girl Scouts of Western Ohio at your community events! Please refer to the following tips to maintain brand standards.
We are happy to help if you have a question about a partnership opportunity with another youth organization or need assistance with a related situation. Contact the Customer Care Team at 888.350.5090 or by email.
|CORRECT BRANDING||INCORRECT BRANDING|
|Girl Scouts of the USA (GSUSA)||Girl Scouts of America (GSA)|
|Girl Scout/Girl Scouts/Girl Scouting||Scout/Scouts/Scouting|
|Girl Scouts||The Girl Scouts|
|Girl Scout Troop 1234||Troop 1234|
|Cookie Program, Fall Product Program||Cookie sale, Fall Nut Sale|
|Earn the Girl Scout Gold Award, Girl Scout Silver Award, Girl Scout Bronze Award||Win the Girl Scout Gold Award|
|Gold Award Girl Scout, Silver Award Girl Scout, Bronze Award Girl Scout||Gold/Silver/Bronze Award winner, awardee, recipient|
Girl Scouts of the USA has launched a fresh, new brand and we're excited to share it with our volunteers!
This includes new servicemarks for Girl Scouts and Girl Scouts of Western Ohio, plus new guidelines for using them. In addition, all resources going forward will use either the official Girl Scout font or Palatino.
Brand training for volunteers is accessible through gsLearn.
In order to use GSUSA trademarks on merchandise (including cookie names, logos, trefoil, etc.), our council’s marketing and communications department must facilitate the order to ensure brand guidelines are met and that the merchandise includes the council name or lock up and proper use of the marks.
The guidelines below should be followed when producing customized troop/service unit merchandise:
In all cases, it is NOT acceptable to:
For products that will be sold or given away in connection with a fee-based event, GSUSA is responsible for approving the product and graphic rendering of any mark (Girl Scout name, service mark, or other Girl Scout marks or symbols). Additionally, regional licensed vendors must be used when merchandise is given away at fee-based events or activities.
If you have any questions, please contact the Customer Care Team at 888.350.5090 or by email.